Read this : SEO and its current use

It is indispensable therefore to get the attention of major search engines as well such Google, Yahoo, Alltheweb.com and others.  In order to get high rankings you should have well-optimized content. SEO copywriting is a special technique that allows search engines to get more high rankings for your web site. This method by which your web site is found by major search engines is one of the most effective as it is most frequently used by the visitors of your web site. Moreover, it is one of the most cost-effective methods as well. Online advertisement might cost a lot, besides your potential client might not even pay attention to it. Certainly you should bear in mind what type of business you provide as well as what type of clients you intend to target. That is why it is very important to develop effective marketing strategy with the search engine optimization process.  You should know the keywords by which your web site is found by your visitors. Needles to say, that the web site of dental company is found by other keywords than the site of law firm. 

This technique allows your site to be ranked higher and increase free traffic on your web site. In writing of SEO content copy it important to remember that one should not attempt to write a completely new web copy rather one should concentrate on the revising and reediting content written by copywriters. Remember that final product should be “suitable for reading” both by search engines and people. The survival of many web sites depends on the traffic got by major search engines. Once your text ha been written and has been submitted, the search engines starts looking for relevant words in it.  The pages of your web site will be ranked higher if more relevant keywords appear in the content of your web site. Finally, try either to read about this process or even hire some professional who can handle this task for you. Remember that if SEO process is performed incorrectly it might ruin rather than help your business.